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市銷率 P/S

市銷率:P/S (Price-to-Sales Ratio)
市銷率 = ((股價 × 總股數)/營收) x 100% = (總市值/營收) x 100%

市銷率特別適合用來評估那些尚未盈利的公司,尤其是新興產業或處於成長初期的公司。這些公司可能尚未達到盈利的狀態,因此市盈率(P/E)無法計算或無意義,而市銷率則可以提供一個初步的估值標準。

市銷率僅反映公司的營收,而未考慮盈利能力、成本結構和現金流狀況。因此,市銷率偏低並不一定代表公司被低估,可能只是因為公司面臨巨大的經營風險或盈利前景不明朗。此外,市銷率在不同的行業中的適用性差異很大,因為不同行業的平均市銷率會有所不同。

投資者應該將市銷率與公司未來的成長預期相結合。如果一家公司的市銷率較高,但其未來營收增長潛力很大,則這可能是合理的。但如果市銷率高且增長潛力有限,則需要謹慎對待。

另外,在網上找到分享費雪使用市銷率去選股的資料,記錄如下

  • 公司最近5年平均銷售收入年均增長率≧25%
  • 公司未來長期銷售收入年均增長率大約在15%~20%之間
  • 最近5年公司平均稅後利潤率超過5%
  • 公司負債率低於35%
  • 市銷率為0.75或更低的時候(即PS大於0小於0.75)
  • 避開市銷率超過1.5的股票,任何市銷率大於3的公司決不要碰
  • 任何超級公司的市銷率漲到3至6之間時,要堅決地賣出持股

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